Tasva by Aditya Birla Fashion and Retail & Tarun Tahiliani New Stores in Hyderabad
Tasva by Aditya Birla Fashion and Retail & Tarun Tahiliani New Stores in Hyderabad
Hyderabad, March 05
Hyderabad, March 05 , 2026: Tasva, the premium Indian menswear brand by Aditya Birla Fashion and Retail Ltd. (ABFRL) and celebrity designer Tarun Tahiliani, has launched two new stores in Hyderabad, further strengthening its presence in one of South India’s key occasion-wear markets. With this expansion, Tasva now operates nine stores in the city, reinforcing its focus on bringing refined, contemporary Indian menswear closer to consumers in culturally significant celebration hubs.
The new store at Lakeshore Mall spans 1,960 sq. ft., while the Tirumalagiri location covers 2,200 sq. ft. Both spaces are designed to offer a seamless and elevated retail experience. Together, they bring Tasva’s contemporary interpretation of Indian occasion wear to a region known for its grand weddings and festive traditions.
Inspired by modern Indian homes and ateliers, the stores feature warm, neutral palettes and clean architectural detailing. The layouts are open and thoughtfully planned, allowing customers to explore collections with ease. Each store presents a comprehensive range of menswear, including kurtas, bundis, bandhgalas, achkans, sherwanis, churidars, and aligarhis. Accessories such as safas, brooches, pocket squares, shawls, stoles, and mojaris complete the offering, enabling customers to create coordinated looks under one roof.
Reflecting on the expansion, Tarun Tahiliani, Chief Design Officer, Tasva, said, “Hyderabad has always had a distinct cultural confidence. Its past is layered and regal, and its present is ambitious and forward-looking. That harmony aligns perfectly with Tasva’s philosophy. The city has welcomed us warmly, and the launch of two new stores marks the next step in our journey here. We are proud to deepen our presence in a market that values detail, and contemporary expression.”
Adding to this, Ashish Mukul, Brand Head, Tasva, said, “Hyderabad is an important market for us. The city has a strong culture of celebrations and occasion dressing. With these new stores, we are bringing our collections closer to customers across key neighbourhoods. We want to offer a consistent and immersive retail experience that reflects Tasva’s design philosophy. This expansion allows us to deepen our engagement with patrons in the region.”
Rooted in Tarun Tahiliani’s design approach, the collections blend modern silhouettes with traditional techniques. Fabrics such as silk, Banarasi brocade, velvet, and fine cotton are paired with detailed embroideries, including zardozi, aari, chikankari, and gota work. The result is occasion wear designed for weddings, festivities, and milestone celebrations.
With the launch of these two new stores, Tasva continues to expand its retail footprint across India, offering modern Indian menswear that is elevated in design and thoughtfully tailored for today’s evolving celebration needs.
