Indriya, Aditya Birla Jewellery, expands footprint in Hyderabad with its second store

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Hyderabad, 20th March 2025:  Indriya, Aditya Birla Jewellery, took a significant step in its national expansion with its South India debut in Hyderabad, having launched its first store in Kondapur last week. In a continued push for growth, the brand has now unveiled its second store in Kompally within a week. With ambitious plans to open more stores across Hyderabad and the Southern region, this expansion marks an important milestone in Indriya’s vision of establishing 100 stores nationwide by FY26.

Hyderabad has long been synonymous with exquisite jewellery, reflecting its royal legacy and deep-rooted cultural heritage. Known as the City of Pearls, the city has been a historic hub for fine craftsmanship, celebrated for its intricate Kundan and Polki designs as well as the timeless allure of Basra pearls. With its long-standing reverence for craftsmanship, it continues to be a destination where tradition meets elegance, keeping its rich jewellery legacy alive.

The Hyderabad store, strategically located in Kompally—a residential suburb in the city’s northern region – offers an immersive and personalized jewellery shopping experience. Designed with elegance and sophistication, the store features a dedicated kaarigari room that brings Indriya’s signature blend of artistry and innovation to a new audience. Since its debut in July, Indriya has rapidly expanded its presence with sixteen stores across India, including five in Delhi, two each in Mumbai, Ahmedabad, Jaipur, and Pune, and one each in Indore, Hyderabad and Surat. With this latest opening, Indriya strengthens its national footprint and takes a pivotal step in catering to South India’s deep-rooted love for fine jewellery.

With 15,000 curated pieces and over 5,000 exclusive designs, Indriya offers an unparalleled selection for jewellery connoisseurs. With this launch, Indriya is poised to become a sought-after destination for jewellery lovers in Hyderabad, setting the stage for its growth in the vibrant South Indian market.   This expansion further reinforces the brand’s vision to make exquisite jewellery and tailored services accessible to a wider clientele.                    

Mr. Sandeep Kohli, CEO, Indriya said, “Jewellery is evolving from a simple investment to a powerful statement of individuality. At Indriya, our proposition is built on clear distinction, unique designs, personalised service, and authentic regional influences. Hyderabad, with its rich cultural heritage and deep appreciation for fine jewellery, is the perfect city for this launch. As we make our foray into South India, we are excited to introduce Indriya’s signature craftsmanship to this vibrant market.”

Come, watch an entire city lose its heart. The trust that is the hallmark of the Aditya Birla Group comes to the world of fine jewellery with the second Indriya store in Hyderabad.