Horeca360 by udaan’ launched in Hyderabad

‘horeca360 by udaan’ launched in Hyderabad to serve growing HoReCa      customers               

· ‘horeca360 by udaan’ to deliver convenience, quality, and supply reliability to the city’s growing HoReCa segment

· Businesses to have direct access to fresh, high-quality products at the most competitive prices

· Over 1,600 SKUs, including farm-fresh fruits and vegetables sourced directly from local farmers, pantry staples, pulses, spices, and dry groceries to be available

· In-house quality lab and direct-from-source procurement model have helped establish a new benchmark for quality, efficiency,                                                                                               consistency, and   value in the eB2B food supply space

Hyderabad, April 09, 2026 – udaan, India’s leading eB2B platform, today announced the launch of ‘horeca360 by udaan’ – its dedicated arm catering to HoReCa customers, in Hyderabad, further strengthening its commitment to digitally empower India’s food service ecosystem. Building on the success of ‘horeca360 by udaan’ in Bengaluru, this expansion will serve thousands of small and medium food businesses across Hyderabad — from leading restaurants, local cafés and tiffin centers to family-run hotels, caterers, and cloud kitchens — providing them direct access to fresh, high-quality products at competitive prices through the udaan platform / app.

By simplifying procurement and ensuring doorstep delivery, ‘horeca360 by udaan’ is bringing unparalleled convenience, quality assurance, and supply reliability to the city’s growing HoReCa segment. Local businesses can now order from a broad assortment of over 1,600 SKUs, including farm-fresh fruits and vegetables sourced directly from local farmers, pantry staples, pulses, spices, and dry groceries — all backed by udaan’s stringent quality checks, transparent pricing, and tech-driven fulfilment network. The offering is further strengthened by dedicated Relationship Market Managers, who provide hands-on service to ensure smoother ordering, fulfilment, and operational support — allowing Hyderabad’s food entrepreneurs to focus on running and growing their businesses.

The Hyderabad launch builds on the proven success of udaan’s HoReCa operations in Bengaluru, where the company has become a trusted supply chain partner for kiranas and food businesses. In Bengaluru, ‘horeca360 by udaan’ currently works with leading restaurants, resto-bars, cafés, and other food service establishments, strengthening its position as a reliable partner across the city’s vibrant HoReCa ecosystem.

The platform operates at scale across an extensive warehousing and distribution network, moving large volumes of staples and private label goods every month, and servicing the city through a robust logistics fleet. A significant share of staples in the Bengaluru market now flows through udaan’s supply chain network.

With an in-house quality lab and a direct-from-source procurement model, udaan has set a new benchmark for efficiency, consistency, and value in the eB2B food supply space.

Vignesh Ramakrishnan, Senior VP & Business Head, horeca360 by udaan, said, “Hyderabad’s culinary diversity and fast-growing food business landscape make it an exciting market for us. With ‘horeca360 by udaan’, we see a tremendous opportunity to empower the city’s HoReCa segment with smarter access, better service, and transparent pricing. By leveraging our deep sourcing capabilities, strong supply-chain infrastructure, and local-first service approach, we aim to become the most trusted partner for food businesses in Hyderabad. Our experience in Bengaluru has laid the foundation — and now, we are bringing the same promise of quality, consistency, value and reliability to this vibrant city.”