Asian Paints introduces Anti-Damp Technology in Ace & Tractor Emulsions to combat water-mark issues
Asian Paints introduces Anti-Damp Technology in Ace & Tractor Emulsions to combat water-mark issues
Also offers a 4-year warranty on key product performance aspects for long-lasting value in the economy segment
- Hyderabad, 8 June 2026: In today’s evolving home décor landscape, homeowners are raising the bar for what their homes should deliver, spaces that look good, feel welcoming, and stand the test of time. Yet, in the economy segment, bringing together aesthetics, durability and affordability has often remained a difficult balance to achieve. Among the most common concerns are water marks on walls, an issue that can quietly take away from the beauty of an otherwise well-maintained home. Addressing this need, Asian Paints has introduced Anti-Damp Technology in its popular Ace and Tractor Emulsions. In addition, the products offer a 4-year warranty on key performance aspects, bringing together long-lasting performance and value in one offering.
Ace and Tractor Emulsions, two of Asian Paints’ most trusted and widely used brands, have over the years built strong equity among dealers, contractors, and homeowners. Known for delivering consistent value in the economy segment, the portfolio has continually evolved with thoughtful innovations, from its Tractor and ACE Sparc range, offering superior value proposition to its Tractor and Ace Shyne range, offering affordable sheen, each designed to meet real consumer needs. Speaking on the campaign, Rajesh Sharma, Head of Strategy, McCann India said, “Indian homes are extensions of personal pride. Which is why water marks are rarely just a wall problem. It chips away at how people feel about their own space. Instead of dramatizing the issue we chose humour, because the most effective way to confront an everyday truth is to make people laugh at how familiar it already is.”
Amit Syngle, MD and CEO of Asian Paints Ltd., said, “Across India, we are seeing a clear shift in consumer expectations, where performance and aesthetics are equally important, regardless of the price segment. At Asian Paints, we have consistently anticipated these evolving needs and worked to democratize innovation at scale. Our offerings in this segment are supported by a 4year warranty on key performance parameters, reinforcing reliability and longterm value.
Watch the new TVC on Tractor and Ace Emuslion’s Anti-Damp Technology here:
• https://youtu.be/jbmadjiLgyg?
• https://youtu.be/mUKdn-eHfFM?
